Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik.

By:

Kaushik, Avinash [Author]

Material type:

TextLanguage: English Publication details: New Delhi : Wiley, c2010.Description: xxv, 475 p. : ill., maps ; 24 cmISBN:

9788126542451 (pbk.)

Subject(s):

DDC classification:

006.7 KAU/W

Summary: This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Gratis Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar			006.7 KAU/W (Browse shelf(Opens below))					Available			GB1183

Total holds: 0

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

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