Web analytics 2.0 : (Record no. 15546)

MARC details
000 -LEADER
fixed length control field 01487cam a22002537a 4500
001 - CONTROL NUMBER
control field GB1183
003 - CONTROL NUMBER IDENTIFIER
control field IN-BhIIT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260601102802.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100623s2010 inuab 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788126542451 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency IN-BhIIT
041 ## - LANGUAGE CODE
Language code of text eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006.7
Book number KAU/W
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kaushik, Avinash.
Relator term Author
245 10 - TITLE STATEMENT
Title Web analytics 2.0 :
Sub Title the art of online accountability & science of customer centricity /
Statement of responsibility, etc Avinash Kaushik.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Wiley,
Year of publication c2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxv, 475 p. :
Other physical details(ill.) ill., maps ;
Dimensions(size) 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Web usage mining.
Topical Term Internet users
General subdivision Statistics
-- Data processing.
Topical Term Internet marketing.
Topical Term Web site development.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Gratis Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Accession Number Date last seen Price effective from Koha item type
Not withdrawn Not Lost not damaged   Central Library, IIT Bhubaneswar Central Library, IIT Bhubaneswar 01/06/2026   006.7 KAU/W GB1183 01/06/2026 01/06/2026 Gratis Book
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