Marketing management / by Philip Kotler, Kevin Lane Keller.

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane, 1956-

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th edDescription: xxv, various paginations : col. ill. ; 29 cmISBN:

9780132102926 (pbk.)
0132102927 (pbk.)
9788131767160 (pbk.)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22 KOT/M

LOC classification:

HF5415.13 .K64 2012

Contents:

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3629
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3630
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3631
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3632
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3633
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3634
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3635
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3636
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3637
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3638
Course Reserve	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Not for loan	TB3639
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3640
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3641
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3642
Text Book	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	658.8 KOT/M (Browse shelf(Opens below))	Available	TB3643

Total holds: 0

Includes bibliographical references and index.

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