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Marketing management / (Record no. 828)

MARC details
000 -LEADER
fixed length control field	01398cam a2200325 a 4500
001 - CONTROL NUMBER
control field	16533468
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190807120419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	101104s2012 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780132102926 (pbk.)

ISBN	0132102927 (pbk.)

ISBN	9788131767160 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Book number	KOT/M
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc	by Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement	14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Upper Saddle River, N.J. :
Name of publisher	Prentice Hall,
Year of publication	c2012.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxv, various paginations :
Other physical details(ill.)	col. ill. ;
Dimensions(size)	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Text Book
Koha issues (borrowed), all copies	5

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Date acquired	Full call number	Accession Number	Price effective from	Koha item type
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3629	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3630	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3631	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3632	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3633	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3634	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3635	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3636	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3637	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3638	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3639	21/11/2015	Course Reserve
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3640	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3641	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3642	21/11/2015	Text Book
Not withdrawn	Not Lost	not damaged	Central Library, IIT Bhubaneswar	Central Library, IIT Bhubaneswar	21/11/2015	658.8 KOT/M	TB3643	21/11/2015	Text Book