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1.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Prentice Hall, c2009
Online access:
Availability: Items available for loan: Central Library, IIT Bhubaneswar (6)Call number: 658.8 KOT/M, ...
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2.
Marketing management / by Philip Kotler, Kevin Lane Keller. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2012
Availability: Items available for loan: Central Library, IIT Bhubaneswar (14)Call number: 658.8 KOT/M, ... Items available for reference: Central Library, IIT Bhubaneswar: Not for loan (1)Call number: 658.8 KOT/M.

3.
Social marketing / edited by R. Craig Lefebvre. by Series: The SAGE library in marketing | SAGE library of marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Central Library, IIT Bhubaneswar (6)Call number: 658.8 LEF/S, ...

4.
Designing and managing the supply chain : concepts, strategies, and case studies / by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by Series: Mcgraw-Hill/Irwin series operations and decision sciences
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008; New Delhi McGraw-Hill Education Pvt. Ltd 2012
Availability: Items available for loan: Central Library, IIT Bhubaneswar (5)Call number: 658.5 SIM/D, ... Items available for reference: Central Library, IIT Bhubaneswar: Not for loan (1)Call number: 658.5 SIM/D.

5.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl and D.V. Kalra by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson, c2013
Availability: Items available for loan: Central Library, IIT Bhubaneswar (5)Call number: 658.7 CHO/S, ...

6.
Data analysis in business research : a step-by-step nonparametric approach / by D Israel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ; Response Books ; 2008
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.830285 ISR/D.

7.
Statistical and Machine-Learning Data Mining Techniques for Better Predictive Modelling and Analysis of Big Data by Bruce Ratner by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; CRC Press ; 2012
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.872 RAT/S.

8.
Green business an A-to-Z guide by general editor Nevin Cohen. by Series: The Sage reference series on green society towards a sustainble fut ure
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles ; SAGE Publications ; 2011
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.4083 COH/G.

9.
Marketing research : an applied orientation / by Naresh K. Malhotra, S. B. Dash. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : ; Pearson/Prentice Hall, ; 2009
Availability: Items available for loan: Central Library, IIT Bhubaneswar (2)Call number: 658.83 MAL/M, ...

10.
Internet marketing : integrating online and offline strategies / by Mary Lou Roberts. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason : South-Western Cengage Learning, 2013
Availability: Items available for loan: Central Library, IIT Bhubaneswar (2)Call number: 658.872 ROB/I, ...

11.
Digital marketing : strategy, implementation and practice / by Dave Chaffey. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education, 2012
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.872 CHA/D.

12.
E-marketing : applications of information technology and the internet within marketing / by Cor Molenaar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2012
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.872 MOL/E.

13.
Essentials of Marketing Research : putting research into practice / by Kenneth E. Clow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publishings, 2014
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.83 CLO/E.

14.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by William O. Bearden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE Publishings, 1901
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.83 BEA/H.

15.
Internet Marketing Strategy, Implementation and Practice / by Dave Chaffey. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2009
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.84 CHA/I.

16.
Marketing : an introduction / by David Pickton. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE Publishing, 2010
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.8 MAS/M.

17.
Marketing management / by Vijay Prakash Anand. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Biztantra, 2012
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.8 ANA/M.

18.
Qualitative consumer and marketing research / by Russell W. Belk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE Publishing, 2013
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.83 BEL/Q.

19.
Social marketing : changing behaviors for good / by Philip Kotler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE Publishings, 2016
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.8 KOT/S.

20.
Social marketing in India / by Sameer Deshpande. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : SAGE Publishings, 2013
Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 361.00688 DES/S.

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