Advertising & promotion : (Record no. 7800)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160523b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070080317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Book number | SHA/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shah, Kruti. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & promotion : |
| Sub Title | an imc perspective / |
| Statement of responsibility, etc | by Kruti Shah and Alen D Souza |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | TMH, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 987p. : |
| Dimensions(size) | 24cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Souza, Alen D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Gratis Book |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Not withdrawn | Not Lost | not damaged | Central Library, IIT Bhubaneswar | Central Library, IIT Bhubaneswar | 23/05/2016 | 659.1 SHA/A | GB516 | 23/05/2016 | Gratis Book |