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Advertising & promotion :

Shah, Kruti.

Advertising & promotion : an imc perspective / by Kruti Shah and Alen D Souza - New Delhi : TMH, 2009. - xiv, 987p. : 24cm

Includes Index.

ISBN: 9780070080317

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / SHA/A

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