Dhruv Nath is former professor at the Management Development Institute, Gurgaon. He is also an active angel investor and a director with Lead Angels. He has invested in over ten start-ups and has mentored several others. He was earlier a senior vice president with NIIT Ltd, Nath has been a consultant to the top management of several organizations such as Glaxo, Gillette, Nestlé, Indian Oil Corporation, Thermax and Bajaj Auto, as well as to the prime minister of Namibia and the chief minister of Delhi. This is his fourth book. Sushanto Mitra has been associated with the early-stage start-up ecosystem in India for more than fifteen years, with prior experience in consulting and financial services. He founded Lead Angels with a team of three, all from IIT Bombay. Today Mitra has taken the network to more than 130 members and a full-time team of twelve people. The company is now a full-stack financial services provider for start-ups, covering advisory and professional services. He was earlier the founding CEO of Society for Innovation and Entrepreneurship (SINE), IIT Bombay, and the director of Hyderabad Angels.

Are you finding it tough to fund y our start-up? Especially in the post-COVID-19 world, where money is scarce? Well, then, this book is for you. It takes you through stories of early-stage start-ups and how they successfully managed to raise funding. Even better, it takes you through stories of failures-start-ups that couldn't raise funding, and why. After all, you can learn as much from failures as you can from successes. The authors also inter view some of the most accomplished founders in the world of business, such as Deep Kalra of MakeMyTrip, Yashish Dahiya of PolicyBazaar, Dinesh Agarwal of IndiaMART and Sairee Chahal of SHEROES. Their stories all come together in a useful 'PERSISTENT' framework, which helps make a start-up investment-ready.