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Social marketing / edited by R. Craig Lefebvre.

Contributor(s): Material type: TextTextSeries: The SAGE library in marketing | SAGE library of marketingDescription: 6 volumes : illustrations (black and white), maps (black and white) ; 25 cmISBN:
  • 9781446253113 (set of six volumes)
  • 1446253112 (set of six volumes)
Uniform titles:
  • Social marketing (Sage)
Subject(s): DDC classification:
  • 658.8 23 LEF/S
Contents:
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Technical Reference Book Technical Reference Book Central Library, IIT Bhubaneswar Central Library, IIT Bhubaneswar 658.8 LEF/S (Browse shelf(Opens below)) Available 6869
Technical Reference Book Technical Reference Book Central Library, IIT Bhubaneswar Central Library, IIT Bhubaneswar 658.8 LEF/S (Browse shelf(Opens below)) Available 6870
Technical Reference Book Technical Reference Book Central Library, IIT Bhubaneswar Central Library, IIT Bhubaneswar 658.8 LEF/S (Browse shelf(Opens below)) Available 6871
Technical Reference Book Technical Reference Book Central Library, IIT Bhubaneswar Central Library, IIT Bhubaneswar 658.8 LEF/S (Browse shelf(Opens below)) Available 6872
Technical Reference Book Technical Reference Book Central Library, IIT Bhubaneswar Central Library, IIT Bhubaneswar 658.8 LEF/S (Browse shelf(Opens below)) Available 6873
Technical Reference Book Technical Reference Book Central Library, IIT Bhubaneswar Central Library, IIT Bhubaneswar 658.8 LEF/S (Browse shelf(Opens below)) Available 6874
Total holds: 0

Formerly CIP. Uk

Includes bibliographical references.

Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.

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