Social marketing /
Social marketing /
edited by R. Craig Lefebvre.
- 6 volumes : illustrations (black and white), maps (black and white) ; 25 cm.
- The SAGE library in marketing .
- SAGE library of marketing. .
Formerly CIP.
Includes bibliographical references.
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
9781446253113 (set of six volumes) 1446253112 (set of six volumes)
2012935585
GBB2A9673 bnb
016199662 Uk
Social marketing.
658.8 / LEF/S
Formerly CIP.
Includes bibliographical references.
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
9781446253113 (set of six volumes) 1446253112 (set of six volumes)
2012935585
GBB2A9673 bnb
016199662 Uk
Social marketing.
658.8 / LEF/S