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Social marketing / edited by R. Craig Lefebvre.

Contributor(s): Material type: TextTextSeries: The SAGE library in marketing | SAGE library of marketingDescription: 6 volumes : illustrations (black and white), maps (black and white) ; 25 cmISBN:
  • 9781446253113 (set of six volumes)
  • 1446253112 (set of six volumes)
Uniform titles:
  • Social marketing (Sage)
Subject(s): DDC classification:
  • 658.8 23 LEF/S
Contents:
Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
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Formerly CIP. Uk

Includes bibliographical references.

Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.

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