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Global communication : theories stakeholders and trends / Thomas L. McPhail and Steven Phipps

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hoboken : Wiley Blackwell, c2020.Edition: 5th edDescription: ix, 311p. ; 26 cmISBN:
  • 9781119522188
Subject(s): DDC classification:
  • 302.2 MCP/G
Summary: "This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Technical Reference Book Technical Reference Book Central Library, IIT Bhubaneswar Central Library, IIT Bhubaneswar 302.2 MCP/G (Browse shelf(Opens below)) Checked out 11/08/2024 9813
Total holds: 0

Includes bibliographical references and index.

"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--

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