Global communication : theories stakeholders and trends /
McPhail, Thomas L.,
Global communication : theories stakeholders and trends / Thomas L. McPhail and Steven Phipps - 5th ed. - Hoboken : Wiley Blackwell, c2020. - ix, 311p. ; 26 cm.
Includes bibliographical references and index.
"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
9781119522188
Communication, International.
Communication--International cooperation.
302.2 / MCP/G
Global communication : theories stakeholders and trends / Thomas L. McPhail and Steven Phipps - 5th ed. - Hoboken : Wiley Blackwell, c2020. - ix, 311p. ; 26 cm.
Includes bibliographical references and index.
"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
9781119522188
Communication, International.
Communication--International cooperation.
302.2 / MCP/G