000			02700 a2200313 4500
001			11543
003			IN-BhIIT
005			20260901104635.0
008			260901b |||||||| |||| 00| 0 eng d
020			_a9781800561410 (paperback)
040			_aIN-BhIIT
041			_aeng
082			_a330.015195 _bSCH/E
100			_aSchmarzo, Bill. _eauthor _928511
245			_aThe economics of data, analytics, and digital transformation : _bthe theorems, laws, and empowerments to guide your organization's digital transformation / _cBill Schmarzo.
260			_aBirmingham : _bPackt Publishing Ltd., _c2020.
300			_a227 pages : _billustrations ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aThe CEO mandate: become value-driven, not data-driven -- Value engineering: the secret sauce for data science success -- A review of basic economic concepts -- University of San Francisco Economic Value of Data research paper -- The economic value of data theorems -- The economics of artificial intelligence -- The Schmarzo economic digital asset valuation theorem -- The 8 laws of digital transformation -- Creating a culture of innovation through empowerment -- My most popular economics of data, analytics, and digital transformation infographics -- The economics of data, analytics, and digital transformation cheat sheet -- Other books you may enjoy -- Index.
520			_aThe economics of data, analytics, and digital transformation: This book examines how organizations can move beyond simply collecting data and instead use data, analytics, artificial intelligence, and machine learning to create measurable economic and business value. Bill Schmarzo introduces frameworks for becoming value-driven, including the Big Data Business Model Maturity Index and value engineering, and explains economic concepts such as marginal costs, economic utility, and multiplier effects in the context of digital assets. The book explores the economic value of data, AI, and analytics, presents the Schmarzo Economic Digital Asset Valuation Theorem, and outlines eight laws for successful digital transformation. It also emphasizes innovation, employee empowerment, customer-focused decision-making, and the development of continuously learning organizations.
650			_aData mining _xEconomic aspects. _928512
650			_aBig data _xEconomic aspects. _923491
650			_aData analytics _xEconomic aspects. _928513
650			_aArtificial intelligence _xEconomic aspects. _923492
650			_aInformation technology _xEconomic aspects. _928514
650			_aBusiness enterprises _xTechnological innovations. _928515
650			_aEconometrics. _9447
942			_cTRB
999			_c15690 _d15690