insights on investor behaviour Parikh, Parag creator author. New Delhi McGraw Hill 2006 eng xvi, 112 pages : ill. ; 21 cm. Stocks to Riches: Insights on Investor Behaviour by Parag Parikh examines how human psychology and emotions affect stock market investment decisions. It discusses common behavioural biases, herd mentality, overconfidence, and other mistakes that can lead investors to make irrational choices. The book encourages investors to understand their own behaviour, remain disciplined, evaluate investments rationally, and focus on long-term wealth creation. Parag Parikh. Investments Stocks Investors Psychology 332.6322 PAR/S 9780070597716 (paperback) IN-BhIIT 261012 20261012175035.0 11584