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    <subfield code="a">The economics of data, analytics, and digital transformation :</subfield>
    <subfield code="b">the theorems, laws, and empowerments to guide your organization's digital transformation /</subfield>
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    <subfield code="b">illustrations ;</subfield>
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    <subfield code="a">The CEO mandate: become value-driven, not data-driven -- Value engineering: the secret sauce for data science success -- A review of basic economic concepts -- University of San Francisco Economic Value of Data research paper -- The economic value of data theorems -- The economics of artificial intelligence -- The Schmarzo economic digital asset valuation theorem -- The 8 laws of digital transformation -- Creating a culture of innovation through empowerment -- My most popular economics of data, analytics, and digital transformation infographics -- The economics of data, analytics, and digital transformation cheat sheet -- Other books you may enjoy -- Index.</subfield>
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