01487cam a22002537a 4500 GB1183 IN-BhIIT 20260601102802.0 100623s2010 inuab 001 0 eng 9788126542451 (pbk.) IN-BhIIT eng 006.7 KAU/W Kaushik, Avinash. Author 27919 Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. New Delhi : Wiley, c2010. xxv, 475 p. : ill., maps ; 24 cm. This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Web usage mining. 27920 Internet users Statistics Data processing. 27921 Internet marketing. 2452 Web site development. 12781 GB 15546 15546 0 0 0 0 CLIITBBS CLIITBBS 2026-06-01 0 006.7 KAU/W GB1183 2026-06-01 10:28:20 2026-06-01 GB