01405cam a22002297a 4500001000700000003000900007005001700016008004100033020002500074040001300099041000800112082001700120100003000137245011100167260003300278300004100311520070200352650002201054650004901076650002401125650002601149GB1183IN-BhIIT20260601102802.0100623s2010    inuab         001 0 eng    a9788126542451 (pbk.)  aIN-BhIIT  aeng04a006.7bKAU/W1 aKaushik, Avinash.eAuthor10aWeb analytics 2.0 :bthe art of online accountability & science of customer centricity /cAvinash Kaushik.  aNew Delhi  :bWiley,cc2010.  axxv, 475 p. :bill., maps ;c24 cm.   aThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. 0aWeb usage mining. 0aInternet usersxStatisticsxData processing. 0aInternet marketing. 0aWeb site development.