TY - BOOK AU - Vartanian,Oshin AU - Mandel,David R. TI - Neuroscience of decision making T2 - Contemporary topics in cognitive neuroscience series SN - 9781841694894 U1 - 612.82 PY - 2011/// CY - London PB - Taylor & Francis Group KW - Psychology KW -  Consciousness KW - Neurosciences KW - Decision making KW - Cognition N1 - Includes bibliographical references and index N2 - The intersection between the fields of behavioral decision research and neuroscience has proved to be fertile ground for interdisciplinary research. Whereas the former is rich in formalized models of choice, the latter is rife with techniques for testing behavioral models at the brain level. As a result, there has been the rapid emergence of progressively more sophisticated biological models of choice, geared toward the development of ever more complete mechanistic models of behavior ER -