<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01723    a2200241   4500</leader>
  <controlfield tag="001">11340</controlfield>
  <controlfield tag="003">IN-BhIIT</controlfield>
  <controlfield tag="005">20260115155406.0</controlfield>
  <controlfield tag="008">251224b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789350095829 (pbk.)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">IN-BhIIT</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.85</subfield>
    <subfield code="b">BAG/S</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Bagchi, Subroto</subfield>
    <subfield code="e">Author</subfield>
    <subfield code="9">17337</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Sell : </subfield>
    <subfield code="b">the art, the science, the witchcraft /</subfield>
    <subfield code="c">Subroto Bagchi.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Gurugram :</subfield>
    <subfield code="b">Hachette India,</subfield>
    <subfield code="c">2017.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiv, 244 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">20 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographies and index.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">&#x2018;Everyone is a salesperson by some measure and selling is not a pushy, winner-take-all, macho act. It is an empathy-led, process-driven, knowledge-intensive discipline.&#x2019; In his new book, Sell &#x2013; the first book on the subject by an Indian practitioner of business &#x2013; bestselling author and inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller &#x2013; whether of a product, a service, an idea, an organization, or even of personal skills &#x2013; Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence their decisions. A comprehensive and contemporary treatise on the art, science and &#x2018;witchcraft&#x2019; behind selling, Sell will redefine the meaning of
salesmanship.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Selling </subfield>
    <subfield code="x">Sales presentations</subfield>
    <subfield code="9">27025</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="9">832</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">GEN</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">15200</subfield>
    <subfield code="d">15200</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">GEN</subfield>
    <subfield code="a">CLIITBBS</subfield>
    <subfield code="b">CLIITBBS</subfield>
    <subfield code="d">2025-11-25</subfield>
    <subfield code="e">49</subfield>
    <subfield code="g">374.25</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.85 BAG/S</subfield>
    <subfield code="p">11340</subfield>
    <subfield code="r">2025-11-25 00:00:00</subfield>
    <subfield code="v">499.00</subfield>
    <subfield code="w">2025-11-25</subfield>
    <subfield code="y">GEN</subfield>
  </datafield>
</record>
