| 000 | 00704nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 160707b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070600904 | ||
| 082 |
_a381 _bETZ/M |
||
| 100 |
_aEtzel, Michael J. _9831 |
||
| 245 |
_aMarketing : _bConcepts And Cases / _cby Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajoy Pandit. |
||
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi : _bTata Mc Graw Hill Publishing, _c2006. |
||
| 300 |
_axxvii, 735 p. : _billu. ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing. _9832 |
||
| 700 |
_aWalker, Bruce J. _9833 |
||
| 700 |
_aStanton, William J. _9834 |
||
| 700 |
_aPandit, Ajoy. _9835 |
||
| 942 |
_2ddc _cGB _01 |
||
| 999 |
_c7934 _d7934 |
||