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040			_aCLIITBBS
041			_aeng
082	0	0	_a658.872 _bCHA/D
100			_aChaffey, Dave _eauthor _98144
245	1	0	_aDigital marketing : _bstrategy, implementation and practice / _cby Dave Chaffey. and Fiona Ellis-Chadwick
250			_a5th ed.
260			_aHarlow : _bPearson Education, _c2012.
300			_axxix, 698 p. : _bill. ;
504			_aIncludes Index.
520			_a'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practiceprovides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
650			_aInternet marketing _92452
700			_a Ellis-Chadwick, Fiona _ejoint author _924655
942			_cTRB _01
999			_c6235 _d6235