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	1.	Essentials of Marketing Research : putting research into practice / by Kenneth E. Clow. by Clow, Kenneth E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks : SAGE Publishings, 2014 Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.83 CLO/E. Place hold
	2.	Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by William O. Bearden. by Bearden, William O Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE Publishings, 1901 Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.83 BEA/H. Place hold
	3.	Qualitative consumer and marketing research / by Russell W. Belk. by Belk, Russell W Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : SAGE Publishing, 2013 Availability: Items available for loan: Central Library, IIT Bhubaneswar (1)Call number: 658.83 BEL/Q. Place hold

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