Applying communication theory for professional life : a practical introduction
Marianne Dainton,Elaine D. Zelley,
- 4th edition.
- xv, 272 pages : 24 cm
Includes bibliographical references (pages 249-267) and index.
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.