TY  - BOOK
AU  - Shah, Kruti.
AU  - Souza, Alen D.
TI  - Advertising & promotion: an imc perspective 
SN  - 9780070080317
U1  - 659.1  
PY  - 2009///
CY  - New Delhi
PB  - TMH
KW  - Advertising
N1  - Includes Index
ER  -