Shah, Kruti. <br/><br/>
Advertising & promotion :  an imc perspective / 
by Kruti Shah and Alen D Souza 
 - New Delhi :  TMH,  2009. 
 - xiv, 987p. :  24cm 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / SHA/A