Loudon, David L. <br/><br/>
Consumer Behavior :   Concepts and applications /  
by David L. Loudon. 
 - 4th ed. 
 - New Delhi :   Tata Mcgraw Hill,   1993. 
 - xxiii, 788 p. : ill. ;  
<br/><br/>Include Index 
<br/><br/><label>ISBN: </label>9780070473812   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU/C