Louviere, Jordan J.

Stated choice methods : analysis and applications / by Jordan J. Louviere, David A. Hensher and Joffre Swait. - Cambridge, UK : Cambridge University Press, 2012. - xv, 402 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9780521788304


Consumer behavior--Mathematical models.
Decision making--Mathematical models.
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