TY  - BOOK
AU  - Goffin, Keith
TI  - Innovation management: effective strategy and implementation
SN  - 9781137373434
U1  - 658.4062 
PY  - 2017///
CY  - London
PB  - Palgrave Macmillan
KW  -  Innovationsmanagement
N2  - The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies
ER  -