Mishra, Rojalin
Segmenting Shoppers And Understanding The Impulsive Buying Behavior In E-Tail (with CD) /
by Rojalin Mishra, Asmita Shukla and Naresh Chandra Sahu
- Bhubaneswar : IIT, 2015.
- xv,163p. ill. ; 29 c.m.
This book accompanies CD ROM
--Online shoppers--segmentation--impulsive buying--latent class analysis
300 / MIS/S