TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
AU  - Stanton, William J.
AU  - Pandit, Ajoy.
TI  - Marketing : : Concepts And Cases 
SN  - 9780070600904
U1  - 381 
PY  - 2006///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -