Etzel, Michael J. <br/><br/>
Marketing :   Concepts And Cases / 
by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajoy Pandit. 
 - 13th ed. 
 - New Delhi :  Tata Mc Graw Hill Publishing,  2006. 
 - xxvii, 735 p. :  illu. ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070600904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>381  / ETZ/M