Bearden, William O. Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by William O. Bearden. - 3rd ed. - Los Angeles : SAGE Publishings, 1901. - xiv, 603 p. ; 29 cm. Include Index ISBN: 9781412980180 Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / BEA/H