TY  - BOOK
AU  - Loudon, David L.
TI  - Consumer Behavior : : Concepts and applications / 
SN  - 9780070473812
U1  - 658.8342 22
PY  - 1993///
CY  - New Delhi : 
PB  - Tata Mcgraw Hill, 
KW  - Management
N1  - Include Index
ER  -