Zikmund, William G.
Business research methods /
by William G. Zikmund.
- 7th ed.
- New Delhi : South-Western, c2010.
- xix, 748 p. : ill. some col. ; 27 cm.
Includes bibliographical references and index.
9788131500293:
Management -- Research. ; Business -- Research
658.403 / ZIK/B