TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, S.B
TI  - Marketing research
SN  - 9788131723173
CY  - Upper Saddle River, NJ
KW  - Marketing research. ;  Marketing research--Methodology
N1  - SPSS student version 14.0--CD-ROM
ER  -