Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation / 
by Naresh K. Malhotra, S. B. Dash. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,   2009. 
 - 859, N31, C122: ill., map ; 29 cm.  1 CD-ROM  4 3/4 in. 
<br/><br/>SPSS student version 14.0--CD-ROM. 
<br/><br/><label>ISBN: </label>9788131723173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research. ;  Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/M