Greenberg, Paul.

CRM at the speed of light : essential customer strategies for the 21st century / by Paul Greenberg. - 3rd ed. - New York : McGraw Hill, 2009. - xviii, 670 p. : ill. ; 25 cm.

Includes bibliographical references index.

9780070590571 (pbk.)


Customer relations--Management.
Electronic commerce.

658.812 / GRE/C