TY  - BOOK
AU  - Lefebvre,R.Craig
TI  - Social marketing
T2  - The SAGE library in marketing
SN  - 9781446253113 (set of six volumes)
U1  - 658.8 23
KW  - Social marketing
N1  - Formerly CIP; Includes bibliographical references; Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact
ER  -