Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry /
by Howard C. Kunreuther, Mark V. Pauly and Stacey McMorrow.
- Cambridge : Cambridge University Press, 2013.
- xii, 329 pages : illustrations ; 24 cm
Includes bibliographical references (pages 295-307) and indexes.
"This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"--