Essentials of Marketing Research : (Record no. 6286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01727nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6710 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BhIIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240828144240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151218s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412991308 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CLIITBBS |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Book number | CLO/E |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow, Kenneth E. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of Marketing Research : |
| Sub Title | putting research into practice / |
| Statement of responsibility, etc | by Kenneth E. Clow. and Karen E. James |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks : |
| Name of publisher | SAGE Publishings, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 497 p. : |
| Other physical details(ill.) | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | James,Karen E. |
| Relator term | joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Technical Reference Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Not withdrawn | Not Lost | not damaged | Central Library, IIT Bhubaneswar | Central Library, IIT Bhubaneswar | 18/12/2015 | 658.83 CLO/E | 6710 | 18/12/2015 | Technical Reference Book |