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Segmenting Shoppers And Understanding The Impulsive Buying Behavior In E-Tail (with CD) /

Mishra, Rojalin

Segmenting Shoppers And Understanding The Impulsive Buying Behavior In E-Tail (with CD) / by Rojalin Mishra, Asmita Shukla and Naresh Chandra Sahu - Bhubaneswar : IIT, 2015. - xv,163p. ill. ; 29 c.m.

This book accompanies CD ROM

Subjects--Topical Terms: --Online shoppers--segmentation--impulsive buying--latent class analysis

Dewey Class. No.: 300 / MIS/S

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