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Social marketing :

Kotler, Philip

Social marketing : changing behaviors for good / by Philip Kotler. - 5th ed. - Los Angeles : SAGE Publishings, 2016. - xv, 567 pages: 24 cm.

Include Index

ISBN: 9781452292144

Subjects--Topical Terms:
Social marketing

Dewey Class. No.: 658.8 / KOT/S

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