Handbook of marketing scales :
Bearden, William O.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by William O. Bearden. - 3rd ed. - Los Angeles : SAGE Publishings, 1901. - xiv, 603 p. ; 29 cm.
Include Index
9781412980180
Marketing research.
658.83 / BEA/H
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by William O. Bearden. - 3rd ed. - Los Angeles : SAGE Publishings, 1901. - xiv, 603 p. ; 29 cm.
Include Index
9781412980180
Marketing research.
658.83 / BEA/H