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Consumer Behavior :

Loudon, David L.

Consumer Behavior : Concepts and applications / by David L. Loudon. - 4th ed. - New Delhi : Tata Mcgraw Hill, 1993. - xxiii, 788 p. : ill. ;

Include Index

ISBN: 9780070473812

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8342 / LOU/C

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