Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / by Naresh K. Malhotra, S. B. Dash. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2009. - 859, N31, C122: ill., map ; 29 cm. 1 CD-ROM 4 3/4 in.

SPSS student version 14.0--CD-ROM.

9788131723173


Marketing research. ; Marketing research--Methodology.

658.83 / MAL/M

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