Insurance and Behavioral Economics :
Kunreuther, Howard.
Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry / by Howard C. Kunreuther, Mark V. Pauly and Stacey McMorrow. - Cambridge : Cambridge University Press, 2013. - xii, 329 pages : illustrations ; 24 cm
Includes bibliographical references (pages 295-307) and indexes.
"This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"--
9780521608268
Risk (Insurance)
Insurance--Decision making.
Consumer behavior.
BUSINESS & ECONOMICS / Labor.
368 / KUN/I
Insurance and Behavioral Economics : Improving Decisions in the Most Misunderstood Industry / by Howard C. Kunreuther, Mark V. Pauly and Stacey McMorrow. - Cambridge : Cambridge University Press, 2013. - xii, 329 pages : illustrations ; 24 cm
Includes bibliographical references (pages 295-307) and indexes.
"This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"--
9780521608268
Risk (Insurance)
Insurance--Decision making.
Consumer behavior.
BUSINESS & ECONOMICS / Labor.
368 / KUN/I