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Marketing research :

Nargundkar, Rajendra

Marketing research : text and cases / by Rajendra Nargundkar - 4th ed. - New Delhi : McGraw Hill Education (India) Private Ltd., 2019. - xiii, 552 pages ; 24 cm.

Includes bibliographical references and index,

ISBN: 9789353163389

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83 / NAR/M

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